Niki Farahmand is the creator of Lay of the Land, a Cleveland-based social media project that gives viewers a practical walkthrough of local businesses — parking, ordering, layout — aimed at easing the "new place anxiety" she experiences herself. She launched it in May 2023 after moving to Cleveland's Ohio City neighborhood, following a decade-long career in television news whose producing, shooting, and editing skills now shape her short, detail-packed videos. The account has grown to nearly 60,000 followers, with fans ranging from people with visual impairments to those picking first-date spots, all using her content to know what to expect before they arrive. Niki works directly with business owners to keep each walkthrough accurate, describing herself as "an anxious extrovert" who turned her own social anxiety into a full-time career helping others feel like they belong.